News & Events
Press:
WESTMINSTER, MD MARCH 6, 2013 - Sonata Venture Solutions, LLC, a strategic, results-centric, marketing, branding, and public relations firm, announces its participation at the 2013 Women's Expo. Sonata Venture Solutions will provide a "Ladies Who Launch" workshop at this year's expo on March 16 - 17th at the Community College of Baltimore County. The collaborative workshop uses components of Sonata Venture's highly successful Launchbox® program to aid business owners with marketing strategy, branding, public relations, social marketing and optimization.
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Hands on Breakfast Workshop for Entrepreneurs, Business Owners & Marketing Executives
Don't miss this one! An award winning event, seasoned marketing veterans share real ways to grow your business in 2013. Take away tips, tricks, trends and tools thatyou can put to use right away!
FEBRUARY 21, 2013 8:30am - 12noon
Location: Maggianos
International Dr. Mclean, VA 22102-3918
Register ONLINE
The Launchbox® Marketing Essentials workshop held at Wheaton Innovation Center
Westminster, MD: November 28, 2012 -Sonata Venture Solutions, LLC, a strategic, results-centric, marketing, branding, and public relations firm, partnered with the Capital Region Small Business Technology & Development Center to provide a Marketing Essentials workshop at the Wheaton, MD Innovation Center. The two day workshop was attended by twelve business owners who learned how to create and execute a strategic marketing plan. The collaborative workshop uses components of Sonata Venture's highly successful Launchbox program to aid business owners with marketing strategy, branding, public relations, social marketing and optimization.
"We have been extremely pleased with the Marketing Essentials workshop and our partnership with Sonata Venture Solutions" shared Kimberly Blackburn, Training and Marketing Coordinator for MDSBTDC. "We believe this workshop should be attended by any owner looking to grow their business. The participants walk away with useable tools and ideas they can implement immediately."
"We are delighted to partner with the Capital Region SBTDC and facilitate this workshop. Being able to help small businesses navigate the complexities of marketing, branding, public relations and product launch has driven us to the development of The Launchbox. The goal of The Launchbox is to provide working exercises, in a collaborative environment; helping small business owners understand, execute and measure results" shared Maggie Clayton, Executive Director, Sonata Venture Solutions, LLC.
Plans to include the Marketing Essentials workshop on the MDSBTDC spring 2013 training calendar are currently being finalized.
About Capital Region Small Business Technology & Development Center:
Capital Region SBTDC is part of the Maryland Small Business Technology & Development Center (MDSBTDC) Network. They provide sound advice, counseling and support to entrepreneurs and small to mid-size businesses across the region. The Network, a partnership between the U.S. Small Business Administration and the University of Maryland College Park, links private enterprise, government, higher education and local economic development organizations to provide management, training and technical assistance to Maryland's small businesses. As part of a national SBDC Network, the MDSBTDC has rapid access to a number of information resources to deliver assistance that strengthens businesses, thereby contributing to the growth of local, state and national economies. To learn more about MDSBDC programs visit our website or follow us on Facebook.
About Sonata Venture Solutions:
With decades of marketing, branding and public relations experience the team at Sonata Venture Solutions exceed client expectations with custom content development, marketing strategy, communications & planning, branding and re-branding products, services and companies. Sonata Venture Solutions is your out-sourced "Chief Marketing Officer", bringing experience and expertise to drive the revenue you need to succeed. To learn more or inquire about a complimentary consultation, contact The Sonata Venture team today 443.293.7092 or visit www.SonataVenture.com today. Experience the Sonata Venture difference.
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Baltimore, MD: November 5, 2012 - On November 5, 2012, Sonata Venture Solutions, LLC, a strategic, results-centric marketing, branding and public relations firm, opened its second primary office in Baltimore, MD at the ETC (Emerging Technology Centers). Named to the Entrepreneur in Residence program, Sonata Venture & The Launchbox will actively work with ETC clients.
Westminster, MD - September 5, 2012 Sonata Venture Solutions, a full-service marketing, branding and public relations firm headquartered in Westminster Maryland, furthers its commitment to small business growth with The Launchbox workshop in Ocean City, Maryland.
Join the Movement. Grow your Business.
Experience The Launchbox® Workshop's peer to peercollaboration as you work to grow your business. Register by 9/15/2012 for early bird registration discount.
Download your registration package today!
Westminster, MD - May 6, 2012 The Launchbox Workshop Series to run in Carroll County Maryland. Marketing, branding and public relations are among the topics that will be covered during a series of seminars for Carroll County businesses beginning May 11. Registration is now in progress.
To read the full story, click here
Westminster, MD: January 19, 2012 - Recently, Sonata Venture Solutions, LLC, a strategic, results-centric, marketing, branding, and public relations firm, participated in Carroll County's first Small Business Conference, Get Business Now. The event was held at Carroll Community College and drew a crowd of over 300 attendees. Launched by the Carroll County Commissioners, who have long been advocates for the small business community, the Get Business Now conference drove home the message of now being the right time and Carroll County being the right place for small businesses to thrive.
Boxborough, MA- November 29, 2011 - OpenTravel Alliance (OpenTravel), the travel industry's leading distribution specification and standards development organization, announces location and dates for the 2012 North American Advisory Forum.
Each year OpenTravel Alliance seeks to identify locations across North America for this meeting that lend itself to easy access for our global participants as well as providing a conducive working environment. The springtime North American Advisory Forum brings together multiple disciplined technologists.
Carroll County Department of Economic Development Awards Sonata Venture Solutions 2011 Small Business Achievement Award
Westminster, MD: November 7, 2011 - On November 3, 2011, Sonata Venture Solutions, LLC, a strategic, results-centric marketing, branding and public relations firm, was honored for its business achievements at this year's annual Carroll County Department of Economic Development and Carroll County Chamber of Commerce awards ceremony.
Sonata Venture Solutions, a full-service marketing, branding and public relations firm headquartered in Westminster Maryland, furthers its commitment to small business growth with The Launch BoxTM workshop in Loveland, Colorado.
College Park, Maryland, August 25 2011- The Maryland Small Business Development Center (MDSBDC) Network announces the launch of The Launchbox, a collaborative workshop focused on strategic marketing, branding and public relations; helping businesses grow.
College Park, Maryland, August 17, 2011- The Maryland Small Business Development Center (MDSBDC) Network announces the launch of CEO Advantage to help near million and million dollar businesses grow.
August 6, 2011 - The Launch Box: Download your APPLICATION
What is The Launch BoxTM? The Launch Box is a workshop series designed to better prepare businesses to build and implement strong measurable marketing, branding and public relations strategies; to grow into their visions from wherever they are today.
August 3, 2011 - College Park, MD- Maryland Small Business Development Center (MDSBDC) Network, a partnership between the U.S. Small Business Administration and the University of Maryland College Park, links private enterprise, government, higher education and local economic development organizations announces the official launch of its social media network to better serve Maryland businesses.
May 17, 2011 - Frederick, MD ConjoStudios, LLC is proud to announce the production of an educational film documenting the current state of the Wheat industry and telling the story of custom harvesters who harvest the wheat that feeds the world.
Boxborough, MA - May 11, 2010 -The OpenTravel Alliance (OpenTravel), the travel industry's leading distribution standards development organization, announced the winners of the Tom Grubbs Award at its 2011 Advisory Forum held in Las Vegas, Nevada.
3 THINGS YOU CAN DO TO IMPACT YOUR BUSINESS, TODAY!
April 11th, 2011. Article by: Laura Meck, CEO Sonata Venture Solutions
Whether you are watching local, national or global news it is pretty easy to identify that we are not out of the woods, economically, just yet. Travel, gasoline, and food costs continue to rise, while housing prices continue to decline. The number of new jobs being created today is nowhere near where they need to be in order to create a stable economy.
People at record paces are really starting to look at starting their own companies. Small Business owners and entrepreneurs are searching for ways to maintain and grow their businesses.
To set the stage, here are a few small business statistics:
According to SBA, Small firms:
- Represent 99.7 percent of all employer firms.
- Employ just over half of all private sector employees.
- Pay 44 percent of total U.S. private payroll.
- Have generated 64 percent of net new jobs over the past 15 years.
- Create more than half of the nonfarm private gross domestic product (GDP).
- Hire 40 percent of high tech workers (such as scientists, engineers, and computer programmers).
- Are 52 percent home-based and 2 percent franchises.
- Made up 97.3 percent of all identified exporters and produced 30.2 percent of the known export value in FY 2007.
- Produce 13 times more patents per employee than large patenting firms; these patents are twice as likely as large firm patents to be among the one percent most cited.
Knowing that just over 99% of all employer firms are small businesses, it is important to continue growing firms currently in place as well as increase the number of small businesses that both start up and grow. Knowing how to read the industry, understand the market and put a plan together to optimize an organizations penetration into the market place is paramount to success.
Here are three ways you can make a real impact today:
- Knowledge
- Exposure
- Reporting
KNOWLEDGE: Identify the SOURCE by asking the following:
How do Your customers make decisions about purchases?
Who are They listening to?
Do you KNOW your demographic for your company, by product?
Understanding how your potential prospects make decisions, what sources they trust when they research, and more importantly being able to identify the specific demographic target will make the difference in how you build and exploit your brand.
EXPOSURE: If your product or service cannot be found when you type it in to a search engine, how are you going to survive in the new digital world?
Has your company embraced social media and social networking?
Do you think social media and social networking is a passing fad?
Is your website optimized? How strong is your on-line presence?
Reports show that 43% of ALL 55 - 74 year olds use the web frequently to make purchases [as of March 22, 2011], with that being said, it is time to engage and embrace the internet and make it work for you.
REPORTING: If you cannot measure what you do, how will you know if you are successful? When you spend the time and money on building campaigns, advertisements or attending tradeshows it is important to gauge whether or not the activity is one that should be repeated.
KPI's [Key Performance Indicators]: Every time you launch an activity, establish an objective, a goal, and a KPI for it. KPI's do not have to always be revenue related. A KPI can be increase in brand awareness, a percentage of new traffic to your website, or in to your store.
When working hard to truly grow your business in order to sustain profitability and employ others you really need to work at it. Too often people are caught in the "it's how we always do it" syndrome. Sometimes you have jump out of the box. If you employ these 3 simple methods, you will see a change.
If you can identify your market demographic, how prospects get information, then you will drive more revenue!
Looking to engage a company that is truly interested in helping you grow, contact Sonata Venture Solutions (443) 293.7092 or visit our website www.sonataventure.com. Ask about your "DIY" workshops!
About the Author: Laura A. Meck, CEO Sonata Venture Solutions, LLC
For the last twenty years I have been providing marketing, branding and public relations services for growing companies. I firmly believe if you have a strong strategic plan in place to drive your vision and mission, your budget, leads and revenue will follow. Too often I meet with prospective clients and clients that while they continue to increase their marketing budget for advertising they are not approaching it strategically.
Sonata Venture Solutions provides the experience and expertise for growing companies, helps them develop strategic roadmaps with measurable action items. Without a plan, how can you know where you are headed? "It starts with Strategy"
Join the Movement. Grow Your Business.
March 14, 2011 - Westminster, MD - Both Carroll County Economic Development and the Carroll County Small Business Development Center continue to commit resources to grow Carroll County's small business community. Partnering with Westminster-based marketing firm Sonata Venture Solutions, LLC, a pilot workshop - The Launch BoxTM began in Carroll on February 23rd with nine companies participating. The Launch BoxTM is an eight week collaborative program that covers marketing strategy, branding, public relations, social marketing and optimization, through the use of weekly exercises and group review.
Westminster, MD December 28, 2010 While the tips may seem easy and common sense, we find the simple things are most often overlooked. If you are looking forward to 2011 and growing your business, you need to plan for it. We have never heard a business say "we do not want to grow this year" - taking that to heart, you have to have a plan, a roadmap. If you know where you want to go and follow the roadmap you stand a greater chance of arriving at your end destination and goals.
Last piece of advice, keep it simple. When a business makes their plan too complex, they lose interest and stop following it. PLAN: Development + Measurement = Achievement
Westminster, MD: December 1, 2010 - Since its launch June 1, 2010, Sonata Venture Solutions, LLC, a strategic, results-centric marketing, branding and public relations firm, has celebrated many successes. Today, six months after launching the organization, Sonata Venture shared that it has been awarded over 40 contracts.
New York-November 30, 2010-TTI Technologies, the hospitality industry's leading provider of Driver's License/Passport Scanners, Business Centers, Concierge Services and other hotel solutions was selected by Florida Hotel & Convention Center to design and install their new Business Center.
Westminster, MD: November 16, 2010 Sonata Venture Solutions, a strategic, results-centric marketing, branding and public relations firm today announced they have been selected to provide marketing, branding and public relations services for OpenTravel Alliance (OpenTravel).
New York-October 22 2010-TTI Technologies, the hospitality industry's leading provider of Driver's License/Passport Scanners, Business Centers, Concierge Services and other hotel solutions was selected by Marriott Uniondale Hotel & Conference Center to design and install their new Business Center.
New York-October 12, 2010-TTI Technologies, the hospitality industry's leading provider of Driver's License/Passport Scanners, Business Centers, Concierge Services and other hotel solutions was selected by Renaissance New York Hotel 57 to design and install their new business center.
To learn more CLICK here
New York-August 4, 2010-TTI Technologies, the hospitality industry's leading provider of Driver's License/Passport Scanners, Business Centers, Concierge Services and other hotel solutions names Nancy Carle as Regional Sales Manager.
Westminster, MD: August 1, 2010 Sonata Venture Solutions, a strategic, results-centric marketing, branding and public relations firm today announced they have been selected to provide branding and public relations services for TTI Technologies; long time supplier of Hotel Business Centers, Driver's License and Passport Scanners, Concierge and Boarding Pass Printer Stations, for the hospitality industry.
Newport Beach, CA - June 17, 2010 - MobileAdPower (MAP), one of hospitality's newest and hottest targeted mobile advertising technology companies prepares to release a revolutionary device. The on-demand mobile power utility provides guests un-tethered power access as well as new opportunities in mobile marketing to establishments such as hotels, resorts, cafés, and restaurants. To learn more CLICK here
Las Vegas, NV, June 15, 2010 Immersion Technology Inc, a provider of hotel systems support and hospitality technology solutions, has announced the premier release of INSIDE TRACK, using SMART RFID. Inside Track, through grid technology, saturates guest rooms, hotel outlets and common areas with smart sensors, presenting space and time (location) of Staff, Management, participating Guest's and even expensive electronic assets; are always visible on the GRID. Guests have the ability to opt-Into the GRID to be well connected and allow the SMART HOTEL to serve them.
